When you’ve finished making the most delicious, picture-perfect meal, do you immediately take a photo and upload it to your social media accounts for the world to see? You’re not alone—in fact, you’re in for a treat. The new app Foodstand lets you to take your foodie fandom to another level, where sharing your health-conscious meals and dining experiences can actually benefit the food industry.

Incubated at Purpose, a mission-driven consultancy, Foodstand creates a community for those who seek to eat better foods and support a more sustainable food environment. Their app allows you to write about food locations and describe them to other members using tags—think ‘free-range,’ ‘local,’ ‘organic’. You can also post your homemade meals and recipes for others to try for themselves.

The app is perfect for seasoned foodies, newbies in the movement and travelers looking for restaurant recommendations in an unfamiliar city. You get real experiences from food-lovers who have the same values as you.

Wellwellwell talked to Rachna Govani, co-founder of Foodstand, to learn more about the company’s vision and how it hopes to affect the way we eat.

What sparked the idea for Foodstand?

My experience and connections with food started as a child. My parents owned a couple food businesses, and they could only make a decent living by selling junk food, because you just didn’t earn any margin on healthy foods. I realized that our food system needed to be fixed. We do have better options, and there are people who are working to make our food system more sustainable and socially responsible for all of us.

What is the purpose of Foodstand?

We realized the best way to help this food movement is to enable people to vote with their forks. The app helps spread our values by taking advantage of what people already do—share photos of their meals. Foodstand is a visual network for good food, but it also delivers on the value of letting people eat better—and be celebrated for what they are choosing to consume.

Can you tell us about Foodstand’s involvement in the community?

Foodstand wants to build authentic relationships between people, and that can only happen with an element of non-digital communication. We think of ourselves as a community builder for good food and there are a few ways that we do that, such as sharing relevant events in an area and also putting on a few of our own. We have a large presence in New York City, and we hope to expand from there.

How does the Foodstand app benefit travelers?

We have members in a lot of frequently visited areas, and since they have similar food values as other users, the app becomes a great place to look for restaurant recommendations when visiting a city.

In the future, we hope to filter content based on who you are as an eater. So if you happen to be a parent or vegan—you’ll be able to find places that are right for you.

How do you see Foodstand impacting the future of the food community? 

We want to increase people’s understanding of good food, and by connecting them to others who feel the same way, we hope these conversations inspire change. We want to do everything we can to make sure this better food system wins.


Interested? Head to their site and sign up to become a part of the community.


Author: Allison Klibanoff