How Social Media is Inspiring Fitness

We hashtag our #brunches, add filters to our favorite vacation photos and snap photos of our pets—why shouldn’t we add our workouts to the list of things we share? Fitspiration has become the new way to find workout motivation in a world that’s riddled with chaotic schedules but regular social media updates.

Aspiring fitness trainers and nutrition experts are using their social handles to build a loyal following and share their healthy living knowledge—sometimes spanning continents. Those interested in wellness no longer have to go to a gym to have access to a trainer or visit a nutritionist to plan out their daily meals. While they may not be “personal” trainers, these experts enable their communities with online tips and programs that are easy to follow and come with a large doses of Fitspiration.

Bikini Body Guide creator Kayla Itsines

Bikini Body Guide creator Kayla Itsines

One example of this is Kayla Itsines. The Australian native is known for her 12-week Bikini Body Guide (BBG). Kayla studied personal training at the Australian Institute of Fitness, and quickly became inspired to train and give healthy advice to women all over the world.

Kayla has 3.9 million followers on Instagram and more than 3 million likes on her Facebook page. Instead of relying on traditional marketing for her expertise, she lets her legions of fans be the proof her workout guides work. Posting relatable and realistic transformations of those following the BBG has really encouraged others. “I believe that it’s not my success that is being celebrated through my Instagram but the inspirational success of the amazing BBG girls,” says Kayla.

The 24-year-old agrees that social media is a fundamental part for any business. “My social pages are an amazing platforms where I can motivate, educate and inspire my BBG community. My mission is for my website and social media accounts to be the “go-to place” for women’s health and fitness. I want all women to be able to read my posts and blogs knowing that the advice I give them is genuine and true,” explains Kayla.

Bikini Body Guide Meet Up in San Francisco

We wanted to know Kayla’s top three tips she gives those looking for inspiration and motivation. Here’s what she says:

1. Consistency is key! Make small realistic changes along the way, as you’ll be able to maintain these changes long-term!

2. Remind yourself WHY you started, take progress photos to see your own personal progress and be your own motivator.

3. Join the BBG online community; it’s an uplifting, encouraging and motivating place where women all around the globe are there to help and support each other.

Want some more advice from Kayla? Visit her site at


Photos Courtesy of @kayla_itsines

Author: Allison Klibanoff